“Most scientific conferences follow a predictable format: presentations by researchers, panel discussions and poster sessions. Breaking the mold requires a leap of imagination.”
So you’re putting together a scientific conference. You’ve chosen your topic, location and date. You’ve booked a venue and lined up sources for coffee, lunch and cocktails. You have all your podiums in a row. You’re scouring the planet for the top experts in the field, hoping that you can get enough of them in one room at one time to spark a great conversation, launch a new initiative, maybe even shift a paradigm or two. Here’s something that might help you accomplish that: invite an artist.
Why should conferences invite artists? What do they bring to the table? I asked Regina Holliday, who has been live-painting at health care conferences for three years. “I disrupt them,” says Holliday. “I give them a different worldview,” adding that her “very visual” take on the proceedings of large meetings can cut through the massive pileup of verbal information that most conferences…
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